The phrase “Netflix and chill” may apply to more than just a lazy Friday night on the couch, remote in hand. New research from Wharton...

As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising...

Social media offers an almost endless stream of data for businesses to collect on their customers. But what good is data without a smart...

Social networks have gone mobile over the last decade and that mobility has unlocked a treasure trove of location-specific data for...

You hear it in offices everywhere: “the elephant in the room,” “when the rubber hits the road” and talking “at the 20,000-foot level.”...

Are you more likely to see a movie or buy a bottle of wine if someone recommends it to you? Would you feel as strongly about your choice...

One unfortunate trend many media companies and retailers seem to share these days is a declining audience or customer base. In this...

How do customer reviews affect the business of online marketplaces? Chen Jin, a post-doctoral researcher affiliated with Wharton’s Mack...

David Hoffeld, CEO of the Hoffeld Group, a sales training firm, believes in taking a scientific approach to selling. His selling strategy...

For years, companies competed with rivals using a simple argument: Our product is better. These days, that’s not enough. As the consumer...