Why the Medium Shapes the Message in Marketing
Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a delicious ...
Why the Medium Shapes the Message in Marketing
Are Retailers Losing Money on Loyalty Programs?
Why Online Retailers Have a ‘Need for Speed’
Why Some Retailers Succeed Despite Big Disruptions
Less Is More: Redefining the Luxury Goods Market
What’s Mine Is Ours: How Consumption Is Changing
What Makes Some Ads More Shareable Than Others?
How Starbucks Came a Long Way on Customer Centricity
Why Consumers Are Willing to Share Personal Information on Smartphones
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low