FEATURED FACULTY Jonah Berger Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper...

Automation is efficient, but it can’t replicate the human touch. Consumers prefer the unique qualities that human labor gives to certain...

Any good trip down the internet rabbit hole begins with an entry into the search bar, the portal from which consumers can summon every...

As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management ...

Whether it’s Cindy Crawford gulping down a Pepsi, Shaquille O’Neal hawking Icy Hot, or Daniel Craig dancing his way through a Belvedere ...

The category killer is dead, says Wharton marketing professor John Zhang. Toys “R” Us, Circuit City, Barnes & Noble, and other themed ...

In his 2022 letter to CEOs, BlackRock founder Larry Fink called on companies to articulate their core values during this era of...

Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a delicious ...

Loyalty programs are a great way for companies to grab more customers by offering perks such as free shipping or unlimited refills, ...

Few things are as frustrating for online shoppers as a lousy website. They want to add to cart, but the page won’t load or there’s too...