Feb 19Want to Live a Meaningful Life? Be the Hero of Your StoryFEATURED FACULTY Jonah Berger Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper...
Aug 14, 2023What Jobs Will AI Replace? Not Those Requiring a Human Touch Automation is efficient, but it can’t replicate the human touch. Consumers prefer the unique qualities that human labor gives to certain...
Jul 31, 2023Hey Google, Does Voice Search Yield Better Results Than Typing?Any good trip down the internet rabbit hole begins with an entry into the search bar, the portal from which consumers can summon every...
Jul 24, 2023What Do You Really Know About Your Customer Base? As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management ...