Jun 27, 2019Word-of-Mouth Marketing: How to Radically Boost SuccessCompanies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of new customers — each by...
May 7, 2019User-generated Content: The Medium Impacts the MessageFrom Yelp reviews about the corner pub’s burger of the month to comments about how much laundry can be stuffed into a high-efficiency...
Feb 13, 2019Nation Branding: Which Countries Ranked Highest This Year?Any country that wants to improve its brand image must offer a superior quality of life, with a high degree of cleanliness and safety,...
Jan 8, 2019Cracking the Code on Brand GrowthThe battle for business growth does not take place on the internet or on store shelves. Rather, it takes place in the subconscious mind...