Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of new customers — each by...

From Yelp reviews about the corner pub’s burger of the month to comments about how much laundry can be stuffed into a high-efficiency...

Any country that wants to improve its brand image must offer a superior quality of life, with a high degree of cleanliness and safety,...

The battle for business growth does not take place on the internet or on store shelves. Rather, it takes place in the subconscious mind...

Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for...

Brand loyalty used to be something companies could rely on to grow and retain their customer base. It was driven in part by cool...

There’s a common narrative that to be successful in business or as an entrepreneur, you need to be out there. You need to be ambitious....

The art of storytelling is getting lost in the era of instant digital communications. But it is a vital skill that has served society...

Barnes & Noble once played the role of disruptor, leading to the demise of many an independent bookseller. But now the big box book chain...

Coinciding with International Women’s Day, Mattel has released the latest Barbie dolls in its Shero line, which the company launched in...