Apr 19, 2021Why Some Retailers Succeed Despite Big DisruptionsThe retail industry was already in the midst of unparalleled disruption. Then came COVID-19. Wharton marketing professor Barbara Kahn is...
Apr 6, 2021Less Is More: Redefining the Luxury Goods MarketThe 1980s is often remembered as the decade of excess. Big hair, big shoulder pads, and big jewelry were the height of fashion. Shows...
Mar 2, 2021What’s Mine Is Ours: How Consumption Is ChangingTechnology hasn’t just changed the way consumers use goods and services, it’s also changed the way they own them. Music collections, for...
Feb 2, 2021What Makes Some Ads More Shareable Than Others?In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool...