The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. Wharton marketing professor Barbara Kahn is...

The 1980s is often remembered as the decade of excess. Big hair, big shoulder pads, and big jewelry were the height of fashion. Shows...

Technology hasn’t just changed the way consumers use goods and services, it’s also changed the way they own them. Music collections, for...

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool...

On May 25, Wharton School Press published an updated edition of Customer Centricity by Wharton marketing professor Peter Fader. In the...

Nearly everyone has experienced some version of phubbing, a term to describe being snubbed by someone who is more engrossed in their...

From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni and cheese, a big trend in fashion and food mixes downscale...

All customers want a unique, personalized experience, irrespective of how they interact with a brand – be it in-store, on an app, via a...

Pulitzer-prize winning poet William Carlos Williams wrote, “It’s not what you say that matters but the manner in which you say it; there...

Spurred by tech companies such as Uber, 2019 is expected to be a record year for initial public offerings (IPOs). But what are these...