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What Went Wrong: The Demise of Toys R Us
In the end, nostalgia couldn’t save Toys R Us. The once mighty retailer, which has struggled to keep up with changing trends in consumer...
Mar 15, 2018


Why Luxury Brands Are Racing to Embrace E-commerce
Farfetch is on the cusp of accomplishing something rare in the world of luxury retail: It potentially could become one of the few luxury...
Mar 14, 2018


Why Marvel’s ‘Black Panther’ Is Resonating Globally
Marvel’s latest big-budgeted superhero flick, Black Panther, is a runaway success by any standard: Hauling in more than $738 million...
Mar 2, 2018


Scoring or Snoring? The Super Bowl in Five Ads
Advertisers spent $5 million each to air an ad at this year’s Super Bowl – more if you count the millions that go into production and...
Feb 6, 2018


Brand Crisis Management: Responding to the Tide Pod Challenge
When Tide and other detergent manufacturers developed colorful, convenient pods designed to be tossed into washing machines and...
Jan 26, 2018


Creating a Multi-million Dollar Brand: Stuart Weitzman on His Shoe Empire
The Stuart Weitzman shoe brand is associated with some of today’s most famous pop stars, actresses, and celebrities, including Taylor...
Jan 11, 2018


Why Advertising ‘Had to Die’ Before Getting Better
The Tribeca Film Festival in New York City is reinventing itself. Last month, the renowned independent film festival hosted its first TV...
Oct 10, 2017


How the Feuding Kellogg Brothers Fought their Cereal Wars
More than a century ago, Kellogg’s created the first breakfast cereal, the corn flake, in Battle Creek, Mich. Today, the name Kellogg’s...
Sep 27, 2017


‘Woo, Wow, and Win’: Designing a Captivating Customer Experience
Companies carefully craft the products they sell to customers, but rarely do they give the same thoughtfulness to designing what could be...
Sep 22, 2017


Why Sports Stadiums Have Morphed into Entertainment Centers
To a sports fan, journalist Rafi Kohan has what could be seen as a dream job. He spent a year visiting America’s biggest, brightest, most...
Sep 21, 2017
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