Dec 8, 2016When Customers Browse Store Shelves, Perception Is RealityWhether it’s a gift for the holidays or a present to yourself, every purchase is the result of myriad choices on the part of the shopper...
Nov 18, 2016The End of Digital Advertising as We Know ItFacebook has said that “ad load,” or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel...
Oct 15, 2016How Target and Amazon Are Changing the Rules of RetailingThe retail business is witnessing two potentially game-changing strategies: Retail chain Target is opening smaller stores in urban...
Aug 19, 2016McDonald’s Healthy Meal: Will Consumers Bite?Americans are becoming more health conscious, choosing food that is organic, packed with antioxidants and free of preservatives and...