Whether it’s a gift for the holidays or a present to yourself, every purchase is the result of myriad choices on the part of the shopper...

Facebook has said that “ad load,” or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel...

The retail business is witnessing two potentially game-changing strategies: Retail chain Target is opening smaller stores in urban...

Americans are becoming more health conscious, choosing food that is organic, packed with antioxidants and free of preservatives and...

How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from...

Got game with your name? In the digital era, executives are discovering that there is more at stake in selecting the right name for a...

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe. The...

How many times do you block advertising in an app or online? Yet, many companies persist in this marketing technique. In a new book,...

As pharmaceutical firms look for a way to jumpstart growth, they could benefit from adopting strategies relevant to the digital age,...

“The Week that Electric Vehicles Went Mainstream,” is how Tesla Motors headlined its blog post last week, citing more than 325,000...