Want to Live a Meaningful Life? Be the Hero of Your Story
- Jonah Berger
- Feb 19, 2024
- 1 min read

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Jonah Berger
Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life’s Story as a Hero’s Journey Can Increase Meaning in Life.” It explains how people can find well-being and resilience by reflecting on the important elements in their lives and connecting them to a coherent and compelling narrative.
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