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Want to Live a Meaningful Life? Be the Hero of Your Story


Jonah Berger

Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life’s Story as a Hero’s Journey Can Increase Meaning in Life.” It explains how people can find well-being and resilience by reflecting on the important elements in their lives and connecting them to a coherent and compelling narrative.


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