The Marketing Psychology Behind Celebrity Endorsements
Whether it’s Cindy Crawford gulping down a Pepsi, Shaquille O’Neal hawking Icy Hot, or Daniel Craig dancing his way through a Belvedere ...
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- May 9
Why Category Killers Can’t Survive
The category killer is dead, says Wharton marketing professor John Zhang. Toys “R” Us, Circuit City, Barnes & Noble, and other themed ...
- May 2
How Defining a Brand Purpose Can Build Consumer Trust
In his 2022 letter to CEOs, BlackRock founder Larry Fink called on companies to articulate their core values during this era of...
- Apr 18
Are Electric Cars Worth It for Ford?
Are electric cars worth it when you’re losing billions on them? Ford lost $2.1 billion on its electric vehicle unit last year and...
- Apr 11
Valuing Human Capital: How Small Changes Could Help Firms
In the past few decades, the global economy has gone through a fundamental transformation, whereby the bulk of value is no longer ...
- Apr 11
Speak With Confidence: Four Fixes That Work
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —...
- Mar 28
Negotiating a salary increase or a job promotion ranks high on the list of hard conversations to h
The following article was originally published on Penn Today. Does money buy happiness? Though it seems like a straightforward question,...
- Mar 14
Lessons from the Silicon Valley Bank Collapse
Silicon Valley Bank (SVB), founded in Santa Clara, Calif., nearly 40 years ago by former Bank of America executives to focus on...
- Feb 28
Transformative Change Starts With Responsible Research
Responsible research can help businesses and leaders gain a competitive and sustainable edge in today’s volatile markets, write Wharton...
- Feb 21
Why the Medium Shapes the Message in Marketing
Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a delicious ...
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