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Does Generative AI Solve the Financial Literacy Problem?

In this opinion piece, Wharton finance professor Michael R. Roberts dives into the pros and cons of using generative AI and ChatGPT to ...

Why Do CEOs Get Paid So Much? A New Rule Offers More Transparency

Investors now have a clearer understanding of exactly how much compensation company CEOs realize from equity grants after a regulatory ...

It’s Not You — It’s Your Goals: Knowing When to Quit

Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —...

The Marketing Psychology Behind Celebrity Endorsements

Whether it’s Cindy Crawford gulping down a Pepsi, Shaquille O’Neal hawking Icy Hot, or Daniel Craig dancing his way through a Belvedere ...

Why Category Killers Can’t Survive

The category killer is dead, says Wharton marketing professor John Zhang. Toys “R” Us, Circuit City, Barnes & Noble, and other themed ...

How Defining a Brand Purpose Can Build Consumer Trust

In his 2022 letter to CEOs, BlackRock founder Larry Fink called on companies to articulate their core values during this era of...

Are Electric Cars Worth It for Ford?

Are electric cars worth it when you’re losing billions on them? Ford lost $2.1 billion on its electric vehicle unit last year and...

Valuing Human Capital: How Small Changes Could Help Firms

In the past few decades, the global economy has gone through a fundamental transformation, whereby the bulk of value is no longer ...

Speak With Confidence: Four Fixes That Work

Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —...

Negotiating a salary increase or a job promotion ranks high on the list of hard conversations to h

The following article was originally published on Penn Today. Does money buy happiness? Though it seems like a straightforward question,...