FEATURED FACULTY
Christian Terwiesch
After experimenting with ChatGPT to determine whether it could ace an MBA exam and come up with entrepreneurial product ideas, Wharton professor Christian Terwiesch is putting the AI model to the test once again. In a new white paper, Terwiesch and research assistant Lennart Meincke detail an experiment that pits ChatGPT-4 against The New York Times ethics columnist to compare which one dispenses more useful advice.
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