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Marketing to Millennials: What’s Different — and What Isn’t
For years, companies competed with rivals using a simple argument: Our product is better. These days, that’s not enough. As the consumer...
Dec 9, 2016


When Customers Browse Store Shelves, Perception Is Reality
Whether it’s a gift for the holidays or a present to yourself, every purchase is the result of myriad choices on the part of the shopper...
Dec 8, 2016


Why the Coming Jobs Crisis Is Bigger Than You Think
The incoming Trump administration has made job creation a national priority. But here is a sobering prediction: No matter which political...
Dec 7, 2016


Can Trump – or Anyone – Bring Back American Manufacturing?
They stole our jobs. Plentiful, high-paying spots on assembly lines were once a powerhouse component in the employment mix in the U.S....
Dec 1, 2016


What if Computers Become Smarter Than Humans?
You’re ordering tickets to a play or a big sports event online. You’re almost done when that annoying Captcha screen comes up and makes...
Nov 23, 2016


How Platforms Will Disrupt the Future of Media and Entertainment
In the next article of the series, “The Network Revolution: Creating Value through Platforms, People and Technology,” authors Barry...
Nov 19, 2016


The End of Digital Advertising as We Know It
Facebook has said that “ad load,” or the relative volume of advertising versus content on its pages, isn’t going to be able to fuel...
Nov 18, 2016


‘Seoul Man’: An American’s Cultural Challenges Working at Hyundai
Frank Ahrens was a reporter at The Washington Post for 18 years when he got the proverbial offer that he couldn’t refuse. He accepted a...
Nov 15, 2016


Do One-stop Shops Create Value for Clients?
For many service firms, it is undoubtedly very tempting to act as a one-stop shop for clients to retain as much of their business as...
Nov 11, 2016


Why We Can’t Afford to Ignore Higher Education’s Financial Problems
Here are a few things we know that are wrong with post-high school education in the United States: It’s too expensive; access to quality...
Nov 9, 2016
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